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Search Engine Optimization

Search engine optimization (SEO) is an effective marketing weapon to reach out to the potential target customers through best practices of user experience, online consumer behavior, in-depth market analysis and optimization of web pages to meet the set standards of Search engines.

SEO is a collection of techniques to improve the rankings of a website for relevant keywords in search results by rectifying the website structure, and content in such a way that they could be easily read and understood by the search engine's software programs (also called web crawler or spider). These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria.

It is a process by which a Website is brought in top position in any search engines like Google, Yahoo and Ask so that the website is made visible to target viewers easily.
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